Are you reluctant to sell your house in Sacramento because of the holiday season? We can help you sell your home during any season with our great tips for selling your home during the holidays!
The holidays can be an excellent time to sell! With fewer homes on the market, your house will often stand out to potential buyers. Less competition is always good news.
People moving during this time of year usually have a reason, such as a job relocation or need to upgrade quickly. As a result, you’ll often reach potential buyers who are ready to purchase ASAP! Let’s talk about how to use busy times of the year to your real estate advantage. Read on to learn more!
Think Warm, Inviting & Homey
No matter where you live, people love to feel a cozy vibe when they’re walking through the door of what could be their next home. During showings or open houses, offer seasonal snacks such as cookies, biscotti, or brie. Put out espresso, hot cocoa or apple cider. If you have a fireplace, light it. In warmer climates, you can use an electric fireplace, with the heat setting turned off.
You want people to imagine themselves, totally relaxed, in your living room or kitchen.
Seasonal scents can help also create the atmosphere you are looking for. Gingerbread, pine, and freshly baked bread can all make people feel right at home… just not all at the same time!
Hire a Professional
Hiring a professional to decorate your house doesn’t just happen in the movies. Look for a professional home stager or interior designer who can help transform your home into something that belongs on HGTV. A professional will have an impartial eye and can help you rein in your knick-knacks when need be.
If you work with a designer you’ll probably have to purchase decor outright. Staging companies can bring chic pieces to your home for the duration of your sale process; the items are returned after the showing or sale.
Don’t Put Out Every Decoration You Own
Even the most beautiful holiday decorations can appear cluttered if not used sparingly. Many of us have mismatched boxes of ornaments, collected over time and stored in a holiday hodgepodge. If you aim to sell your house in Sacramento during the holiday season, show some restraint with the items you put out. Rudolph with the missing nose should stay in his box this year.
Personalized items can also make prospective buyers feel as if they are intruding. When you are showing the house, put away stockings with names and decorations made by the kids.
Don’t Forget Curb Appeal
Your front yard is the first thing people see when they pull up to your house. What does this mean for the holiday season? Including simple and tasteful decorations outdoors can make people feel welcome. Don’t go overboard, but a few seasonal items will help foster the warm and inviting environment you wish to create.
Lighting can be a wonderful addition to evening showings. Keep pace with your neighbors. You don’t need to light up the whole neighborhood, but you don’t want to be the only dark house on the street either.
Seek Out The Right People
Think about who might be moving during the holiday season. Families might be moving during the Christmas break so they can start their kids at a different school in the new semester. Investors might be looking to purchase before the end of the year. Students and staff might also choose year-end to relocate.
Make sure your home is advertised where it can reach the appropriate buyer demographics. Advertise near a school, showcase your listing in a local business journal, or place an ad in a University newspaper. Or, contact an all-cash buyer directly to set up an appointment to avoid dealing with MLS listings altogether.
Stay optimistic and implore some “out of the box” techniques to find your ideal buyer! And if you don’t find a buyer during the holidays… relax. January is only a few days away!